" You know, years ago when people were fired up about something they did, they could show it. Give a fist pump or the full-on hands raised, whatever. Look at team sports, they still go nuts. But somewhere along the way, in all action sports, outside of competition, it was no longer cool to look stoked, even if you just did the sickest thing in your life. You had to contain it, and look all nonchalant. Because apparently, doing that showed you were 'so good' that you felt like 'ya, that's pretty standard for me.' 'Who came up with that one? Well I say, screw the cool-guy standard procedure, because when I'm fired up to be in a certain place or I just pulled off something sick, I'm not going to be afraid to show it. I'm gonna let people know. I'm gonna Claim !" These are the words of the skiing legend Shane McConkey , spoken at the beginning of the greatest ski movie ever, Match Stick Production's 2008 film CLAIM. If you don